Typeface Design – Reklame

I grew up in a house with a lot of books. And, given my background, lots of those books were Dutch. Going through a bunch of the historical ones, I noticed that a lot of the signage in the early half of the 20th century showed a very distinct style. I rather liked it so I did this up.

I called it Reklame, after the Dutch word for advertising.

Some very rough initial doodles.